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Our client took in Lanell Innovation senior consultants to help their organization focus on innovation. The first step was to organize a management workshop were the level and ambition for the new innovative organization was agreed upon. Lanell Innovator™ was chosen to scan the organization for ideas and inefficiencies. Within the first 3 weeks 67 ideas were raised. Among the ideas was the idea to describe the sales process. It was the general opinion that the sales function had been disorganized and unproductive.